Zephra

Privacy Policy

Last updated: January 7, 2025

Thank you for choosing Zephra ("Zephra," "the App," "we," "us," or "our"). We value your privacy and strive to be transparent about how we collect, use, disclose, and protect your personal information. This Privacy Policy explains our practices regarding the personal information we gather when you use or access our mobile application and related services (collectively, the "Services"). It is intended to comply with applicable privacy laws and regulations in the United States (including California), the United Kingdom, and Canada.

By accessing or using Zephra, you signify that you have read, understood, and agree to our collection, storage, use, and disclosure of your personal information as described in this Privacy Policy. If you do not agree, please discontinue use of the Services.

1. Who We Are

Name: William Poole (individual publisher)

4 Raja Ahmed Street, Manchester, United Kingdom

Contact Email: will@zephra.com

Zephra is a mobile application that uses generative AI to create interactive text adventure games. It allows users to input story prompts, generate images via third-party services, and share or keep private their created "worlds."

2. Scope of This Privacy Policy

This Privacy Policy applies to information collected through:

  • The Zephra mobile application (iOS, Android, or other platforms).
  • Our website that hosts information about Zephra (the "Site").
  • Other interactions you may have with us concerning the Services.

It does not apply to any third-party websites, products, or services, even if they link to our Services. Please review the privacy policies of any third-party services you use to learn more about their privacy practices.

3. Information We Collect

3.1 Personal Information You Provide

We collect the personal information you voluntarily provide to us when you use Zephra, including but not limited to:

  • Account Registration Information: When you create an account, we may collect information such as your username, email address, and password.
  • Profile Information: You may choose to upload a profile picture or other images to customize your public profile.
  • User-Generated Content: Text prompts, stories, "worlds," and other content you generate or interact with in the App, including images generated through third-party services.
  • Contact Information: If you communicate with us (e.g., via support channels, email, or social media), we collect the information you provide in that communication.

3.2 Usage Data

We automatically collect certain information when you use the Services, such as:

  • Device Information: IP address, device type, operating system, unique device identifiers, crash data, browser type (if using a web interface), and referral URLs.
  • App Usage Information: Features you use, pages or screens you visit, the time and date of your visits, the amount of time spent, and other analytics and interaction data.
  • Logs: Server logs that record system events and errors.

3.3 Cookies and Similar Technologies

Our website may use cookies, beacons, pixels, and other similar technologies to collect information about your browsing activities for analytics, site operations, and personalized experiences. You can typically control cookie settings through your web browser. Please note that disabling certain cookies may affect the functionality of our Services.

4. How We Use Your Information

We use the information we collect for various purposes, including:

Providing and Improving the Services:

  • To create and manage your account.
  • To process and generate content (e.g., game worlds, images) using AI models from third-party providers such as OpenAI, AWS-hosted LLAMA, and Replicate.com's Flux.
  • To troubleshoot issues and maintain and improve our Services' performance.

Personalization:

  • To customize your experience and show content (such as game prompts, suggested worlds, images) tailored to your interests.

Communication:

  • To respond to your requests or inquiries and provide customer support.
  • To send administrative or service-related messages, such as updates to our policies or security alerts.

Analytics and Research:

  • To understand usage patterns and trends, improve our services, and develop new features.

Legal, Security, and Compliance:

  • To comply with legal obligations (e.g., verifying user identity to prevent fraud).
  • To investigate and prevent illegal activities, potential fraud, or violations of our Terms of Service.

5. How We Share Your Information

We may share the information we collect with:

Service Providers:

Third-party providers who assist us in operating and improving our Services, such as hosting (AWS), AI generation (OpenAI, Amazon Web Services, Replicate.com), analytics providers, and customer support partners.

Other Users:

  • Your username and profile picture may be visible to other users, especially if you share your created worlds publicly.
  • User-generated content (e.g., text prompts, images) you make "public" will be visible to other users.

Legal Compliance and Protection:

  • To comply with applicable laws, regulations, legal processes, or enforceable governmental requests.
  • To enforce our Terms of Service, protect our rights or the rights of others, or investigate fraud, security, or technical issues.

Business Transfers:

If we engage in a merger, acquisition, bankruptcy, dissolution, reorganization, sale of some or all of our assets, or other business transaction, your information may be transferred as part of that transaction.

We do not sell your personal information to third parties for monetary consideration.

6. International Data Transfers

Since we are based in the United Kingdom but our Services may be hosted or processed in other locations (including the United States), your information may be transferred to, and processed in, countries outside of your country of residence, including the U.S. or Canada. These countries may have data protection laws that are different from those of your country of residence. When transferring personal data internationally, we take appropriate safeguards to ensure an adequate level of data protection.

7. Your Rights and Choices

7.1 United States

California Residents: Under the California Consumer Privacy Act (CCPA), California residents may have rights such as the right to know about the personal information we collect, use, and disclose; the right to request deletion of personal information; the right to opt out of the sale of personal information; and the right to non-discrimination for exercising such rights. If you are a California resident and would like to exercise any of these rights, please contact us at the email provided below.

7.2 United Kingdom

UK GDPR and Data Protection Act 2018: You have the right to access, rectify, or erase your personal information, and to restrict or object to certain processing of your personal information. You also have the right to data portability and the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe your rights are infringed. If you wish to exercise your rights, please contact us at the email provided below.

7.3 Canada

PIPEDA: Under the Personal Information Protection and Electronic Documents Act (PIPEDA), individuals in Canada have the right to access and correct their personal information. You may request information about the existence, use, and disclosure of your personal information and request access to that information. You also have the right to challenge the accuracy and completeness of your personal information and have it amended as appropriate. Please contact us if you wish to exercise these rights.

7.4 General Requests

To exercise any of the rights described above (where applicable), please reach out to us at the email address provided in the "Contact Us" section. We may need to verify your identity before processing your request, which could involve asking for additional documentation.

8. Data Retention

We retain your personal information for as long as is necessary to fulfill the purposes for which it was collected, unless a longer retention period is required or permitted by law. We may also retain cached or backup copies for a limited period of time. Once your information is no longer needed, we will securely dispose of it in accordance with applicable laws and regulations.

9. Security

We take reasonable administrative, technical, and physical measures to safeguard your personal information against unauthorized access, destruction, loss, misuse, or alteration. While we strive to protect your personal information, no security system is impenetrable and we cannot guarantee the security of our systems at all times.

10. Children's Privacy

Zephra is not intended for, nor directed to, individuals under the age of 13 (in the United States) or under the age of 16 (in certain other jurisdictions). We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child under the applicable age threshold, we will take steps to delete it as soon as possible. If you believe we have collected information from a child, please contact us immediately.

11. Third-Party Links and Services

Our Services may contain links to third-party websites, platforms, or services (e.g., social media networks, external AI sites). Please note that we are not responsible for the privacy practices of these third parties. We encourage you to read their privacy policies before providing any personal information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we do, we will revise the "Last Updated" date at the top of this document. In the event of a material change, we may provide a more prominent notice (e.g., a push notification or email). Your continued use of Zephra after any changes to this Privacy Policy constitute your acceptance of the revised policy.

13. Contact Us

If you have any questions, comments, or concerns about our privacy practices or this Privacy Policy, or if you wish to exercise any of your privacy rights, please contact us at:

Name: William Poole

Address: 4 Raja Ahmed Street, Manchester, United Kingdom

Email: will@zephra.com

We will do our best to respond to your inquiry as soon as reasonably possible and in compliance with applicable laws.

Thank you for using Zephra! Your privacy is important to us, and we appreciate your trust in us to handle your personal information responsibly.